The purpose of the foundation is to drive positive change through the power of entertainment.
Established in 1985 - The foundation was established on 1985 to help the community. It has worked with JK Rowling, Sainsbury, TK Maxx, British Airways, a number of sports celebrities, and other high profile partners to spread its mission, awareness, and raise money for its causes.
The New Fund
The New Fund was established to explore innovative approaches in the foundation's vision of a just world free from poverty. The fund supports initiatives that create, catalyse and pilot change. These initiatives complement the foundation's grants strategy, while sitting outside it, allowing the foundation to explore and test bold new approaches.